Well... Don't count on the Goldenhand being nice to you... what that means in gameplay is yet to be fully known (game's not Version 1.0 yet).
It's is possible to gain access to the Goldenhand's library without attacking them (have positive reputation with them). It's also possible to have a positive reputation with Goldenhand and Loreseekers, but requires skillful quest management.
But, relax, kicking in the doors on the arrogant, greedy, merchants is a common choice so you're in popular company.